Bose CineMax 100
A portable projector concept designed around Bose's brand identity.
Role
Team project
Year
Master, year 1
Context
Advanced Product Design course

As part of the Advanced Product Design course in the first year of the Master's in Product Development, my colleagues and I were assigned to design a product for an unconventional brand. We chose Bose and decided to design a beamer that aligns with their brand identity. The design process began with in-depth research into Bose, not just focusing on the physical aspects of their products, but more importantly, understanding the mindset and core values that define the brand. The final result is a sleek, innovative beamer featuring a built-in remote, designed to reflect Bose's commitment to simplicity, quality, and user-focused technology.


The Bose CineMax 100 is a projector built for your on-the-go lifestyle. Its compact design and integrated remote make it effortless to bring immersive visuals wherever life takes you. Set it up anywhere and turn your moments into cinematic experiences.
Our design is considered to be adjustable in all sort of ways. By using the arrow-buttons on the side of the object, you'll be able to adjust the angle of the lens. Also the lens itself is adjustable, as visible in the detail render.

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